Sales Copy Tips

True Internet Marketing Guru Armand Morin is hosting a free training call tonight you don’t want to miss it.

click here for access to the Free Internet Marketing Training Calls

I met Armand at the World Internet Summit in Dallas and he increased my opt-in lists on my Golf Mat Web Site www.RealFeelGolfmats.com by 10x with one blunt matter-of-fact suggestion. He always puts on a great internet seminar of his own called the “BIG Seminar” where internet marketers go to meet, mingle, and network.

Even if you can’t make The Big Seminar this October I suggest you take Armand up on the Marketing Training calls - just one small idea could transform your business and your life. It did for me.

Start doing it,

Jay

PS Don’t miss them…click here now to register…

To my mind, one of the most interesting aspects of
any form of direct marketing is this: How small
changes can make such a huge difference in
response. Especially in headlines and subheadlines.

For example, a client reports adding a single letter
to a headline tripled response to an offer.

The first headline read:

Put More Cash Into Your Pocket

The new headline is:

Puts More Cash Into Your Pocket

The addition of the letter “s” to the word “put”
made a 300% difference. This is not a misprint!

Notice the addition of a single letter changes the
meaning of the word and implies an easier solution.

If this is not enough to convince any skeptic that
small changes, even a single letter, can make a
huge difference, I don’t know what is.

Here are other examples whereby a single word or
phrase has made an enormous difference in
response.

First headline:

Learn the Secrets of Millionaire Copywriters

New headline:

Discover the Secrets of Millionaire Copywriters

This new headline more than doubled response.
This is undoubtedly because the word “learn”
suggests lots of hard work.

Another example.

First headline (on order form):

ORDER FORM

Second headline:

FREE TRIAL REQUEST

This is another 200 plus percent increase. Reason?
Consumers do not respond well to the word
“ORDER”. While it’s an extremely negative word,
the majority of marketers still overuse it.

The word “order” suggests spending money, which
no one likes.

Plus, no one likes to fill out forms. Not even
accountants!

Ted Nicholas

www.GurusReviewed.com/TedNicholas
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