How to Inject a Provocative Question Headline with Steroids & Pump Up It’s Power

 Here’s a combo trick:  use flagging to customize your or target a provocative question.  ‘Flagging’ means to ‘flag’ name your prospect group that your ad or marketing piece is written for: i.e.  “Seniors, Isn’t it time You Something Just for You?” Seniors, Could You Use Some Extra Cash Each and Every Month (Without Losing or Investing In Stock) Seniors, Have You Ever Stayed Awake at Night Wondering  Are Your Cash Reserves Slipping Away Every Month?” Seniors, Are You Tired of Being the Target of Scam Artists and Crooks?  Discover The Answers How to Avoid The Scam Traps?” Seniors, Isn’t It Time You Stop Thinking About Making Somebody Else Rich, Why Not Utilize Your Hidden Assets? By the way, these headlines are also good copy for direct mail letters and envelopes.  The next time you’re tossing about for a good idea or headline, try asking a provocative question and it may just breathe new life into what was once a dull and boring advertorial.